Chetwood Financial’s Commercial Director on how financial brands are innovating with data
Julia McColl, Chetwood Financial’s Commercial Director has spoken to Marketing Week on how the challenger bank is innovating with its use of data.
In the interview, Julia explains that Chetwood was set up with technology and data at the heart of its capabilities. She talks about Chetwood’s ethos being all about listening to customers and building their feedback into developments in products and user experience. Livelend, the dynamic loan which provides customers with better rates as their credit scores improve, is a prime example of delivering customer-centric propositions, Julia explains.
Read more about Chetwood’s approach to using data for customer insight.