A target market should be a target market

13 February 2021

In October 2020, Good Growth: Unlocking the Power of Digital for Women Entrepreneurs brought together 500 entrepreneurs, business leaders and students to help women-led businesses thrive in today’s testing economic climate.

Chetwood Commercial Director, Julia McColl and Katie Hobson, Future Kings’ Account Director joined the virtual event to share their insights on the importance of creating and launching brands with distinct customer segments, and how to do this.

Watch the conversation back right here.

This event was a collaboration between Google, TCS, SVC2UK, Founders4Schools, Enders Analysis, Snap Inc, Digital Boost and Forgather.